Empower Network SEO Genius?
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Disclaimer: Although this article is about the Empower Network, it is NOT a question or even remotely an attempt to answer if their business model is a scam or a fraud. Simply because I don't care and have the time to study their business model! I mention their name solely so you are able to do your own research. It is quite amazing what they did in terms of online marketing and SEO. If you want to know more about their business google it and be surprised. That's what this article is about!
Before we take a closer look at their SEO tactics let me ask you this question:
- "How do you counteract negative or bad publicity about your business in the World Wide Web?"
Scam or fraud business
Again this is not about this company and a question if Empower Network is scam or fraud, just as simple question. Lets assume you want to start a business which might be conceived by some people as a scam or fraudulent business. What will happen in today's world in the Internet?
Within in a short period of time some webpages will pop up reviewing your business and red flag it as a scam or fraudulent business. We have seen in other cases that some people even devote a whole website to such a business or thing.
When people begin to search in Google, Bing, Yahoo or whatever search engine they may find these articles on the first page; right next to your company website. Not very pleasing, isn't it? If they add the word review, fraud or scam next to your name it gets even worse because your company's website does not have these words anywhere, ergo your company's website will be virtually blacked out from the search results.
So, what do you do to counteract?
Write positive reviews
Lets assume there are about 100 negative reviews published. How do you balance the search results? Can we even make them disappear?
A company statement
First you should add such words to your website to even get listed at all. You might want to start with a statement on your company website about this by using these words. Great, that will be 1 positive webpage against 100 negative webpages. If you are lucky this statement ranks on the first page but people, most likely, will not even consider and respect this article.
Have people write statements
You might find some websites, blogs where people are willing to write positive reviews about your places but againg they have to include these words. You can ask your clients to write something positive about your business on their blog and tell them to specifically write against the scam and fraud allegations, i.e. using these words. Don't forget to tell them to post that on Facebook, LinkedIn and send tweets with Twitter. Digg it, delicious it, do lots of all that.
If you are really busy asking around and people are writing positive reviews you could end up with 100 positive reviews weighing against some 100 negative reviews.
In theory we find now 200 articles in our search result which more or less ping-pong from positive to negative. Even if you have 200 against 100 there will still be some back and forth going on with the reviews.
Now here comes the genius part with the Empower Network and their SEO and online marketing strategy.
Search Engine Dominance (SED)
Lets say an even count is not good enough for us! Can we even outweigh the negative search result? Make them—poof—disappear?
I think we can and we need a new term here: Search Engine Dominance or SED for short. That's what I think is the real genius with the people behind the Empower Network. Online marketing at its best.
As I said in the disclaimer I don't care about their business and I don't make any judgement or allegations about their business. I was just entering their company name into Google and could not really believe what I saw. It is almost genius what they are doing.
Blog as blog can
You can go page after page in Google and find almost exclusively blog after blog all somehow independent yet still related to their business. There are probably hundreds if not already thousands of blogs out there and all are linked to their business.
All these blogs have information about fraud and scam very dominantly in the title, description and lead but within the article immediately change to basically selling the business. If you look randomly at some of the blogs and other articles in them it is all about their business.
With their business model they give each client a blog which is probably preloaded with positive articles about their business. Note, I don't even question if some of these blogs have real people behind them, i.e. if these are real clients but just think about it. Give all your clients a blog. You don't even have to ask if they have a blog and if they would like to write a positive review—it's already there. Google it and it is there. Buying a silly domainname and setup a blog is rather cheap nowadays.
Now this is genius and Search Engine Dominance that will outweigh every negative article for a long, long time. If you start a business give all your clients a blog which is preloaded with some positive review about business.
Is Empower Network a scam, fraud?
Again, I don't care about MLM business. I just think what they did in terms of SEO and online marketing is almost genius. They created such a dominance in search engine that this article and virtually every other article about their business will not make it into the top 10 pages in Google, Bing, Yahoo or any other search engine on the web.
Why do I even write this? Nobody will ever find it.